An identity for The UK’s largest reading group.
The Chatterbooks reading groups were rolled out in schools and libraries across the UK by The Reading Agency. I had illustrated the original characters for the first launch of Chatterbooks a decade prior to being asked to refresh the whole brand. I created a hand drawn logo with a ‘Chattering C’ and used book shapes for the white space within the letters.
A Hand Drawn Custom Typeface
I created a unique hand drawn type family for use across the stationary, posters and reading diaries. The branding featured a vibrant turqoise / blue and shocking pink, with a secondary palette of brown, yellow, and purple to balance.
