A Playful Identity For A DeAgostini App.

I created a tactile gel type for the identity of this app from DeAgostini. As well as the type, I created the characters and backgrounds which all follow the soft, rounded and shiny treatment of the type. Designed for ipad, I wanted all of the elements to have recognisable and appealing characteristics for the young users to identify with. So I referenced party balloons and gummy sweets.